Today we are going to continue our discussion on how to create an online business using the free leadsleap M.Y.O.B List Builder Script.

Let’s recap what we’ve discussed so far…

In our previous discussion on What Are The Steps In Creating An Online Business, I told you that there are only 3 steps in creating an online business. They are:

1. Choose an online business model
2. Create a website to deliver the model
3. Promote the website.

Out of these 3 steps, the most important step is Step Number One, choosing an online business model.

Your online business model can make or break your entire business. It determines whether you’re struggling to make ends meet or prospering everyday.

I’ve also showed you a powerful business model that can help you to build a list and make immediate cash at the same time.

I need to emphasize the importance of making immediate cash. The cash is not for you to keep. It’s for you to fund your expansion plan and advertising costs.

Recently someone come out with a new term called “Funded Proposal”. The idea is to build a list and entice your new prospect to purchases a low cost product. The profit from this initial sale is used to cover your marketing cost, which means the prospect has essentially paid for itself to be on your list.

The idea of a funded proposal can easily be achieved with the M.Y.O.B List Builder Script.

In another previous discussion on How to Create Profitable Business Ideas, I have shown you how to create an irresistible one-time-offer. If you combine the idea into the script and putting everything together, you will build yourself a powerful “fully funded” online business.

Ok, enough recap.

Today, I want to show to how to structure your online business. It can be a little technical, but it’s important.

When you create an online business, you have to make sure that your business model is created for different traffic sources. The reason is obvious - you want to get traffic from as many sources as possible.

First, you must understand that different traffic sources are good for different business models. Say if you have a blog, you can’t really use traffic exchange or PPC advertising to drive traffic there. Well, technically you can, but you are not keeping the traffic. The traffic will simply ‘flow through’ your blog.

Or if you have a squeeze page, you can’t really get much traffic from the search engine because there are very few keywords you can optimize with just 1 squeeze page.

So when you create an online business, you have to take a multiple prong approach. Here’s my “Best Of Trio” proposal:

1) Install the M.Y.O.B. script as the home page.

This is your main offer page where you give away a “too-good-to-reject” offer.

You can promote this page with almost any traffic generation methods, from PPC advertising, traffic exchange all the way to article marketing.

2) Install a wordpress blog under a sub-directory, say yourdomain.com/blog.

This blog serves two purposes:

i) It will eventually become a magnet to the search engine traffic.

ii) It’s a great way for you to communicate with your list and build rapport.

3) Start your own affiliate program.

With the M.Y.O.B List Builder Script, you can easily run your own affiliate program. Having your own affiliate program is important because it allows you to leverage on another powerful traffic generation method, i.e. viral marketing.

For example, you can get the Master Rebranding Rights to Affiliate ID Manager and give it to your affiliates. They in turn will give it away to other people in an effort to make some affiliate commissions and promote their other programs at the same time.

I hope you can now see that with the Trio working together, you will be able to get traffic from almost every traffic source available online. This is my proposal of how everyone can create an online business, especially a “built-to-last” and “profitable-from-the-start” online business. Set up your own Trio and start your own online business today!

Recently, Ewen Chia advertised with us again in one of our advertising channels. He was trying to promote one of his offline seminars in Singapore.

Whenever Ewen advertises, there is something we can learn.

In Singapore, most seminar organizers sell their seminars via free previews. I believe this method of selling was copied from the US. The idea is to give you a 1-2 hour free seminar which will then upsell you with a $1000+ full seminar. This method works.

Of all the seminar organizers who advertise with us, almost all of them advertise their free seminars directly. That means they advertise a sales page that tells you about their free seminar, how you can benefit and how you can register for free.

This method of advertising is direct and you get attendance to your free seminar immediately. But it’s a short term strategy.

Guess what’s the long term strategy?

It is to put list building as the first priority.

Here is what Ewen did - Instead of advertising a free seminar, he advertised to give away an ebook that he is currently selling in the market for $19.90. It’s a no brainer, even I opt-in to download the ebook!

And here is the smart trick - As a ‘bonus’, those who opt-in are entitled to attend a free seminar by him!

Can you see how powerful this strategy is?

If you simply promote a free seminar, people will check their schedule and if they can’t make it on that day, they will not sign up. On the contrary, if you give away an ebook that you are currently selling in the market, many people will opt in to your list to download the ebook. At the same time, they know that they have the privilege to attend your seminar for free. If they can’t make it this time, you can always follow up with them for your next seminar.

Building a list is no longer a secret. But when it comes to paid advertising, most people still tend to sell the actual product directly instead of giving away something of value to build a list. I believe that’s because most people have the mentality of “if I pay to advertise, I want to make sure that I earn back the fee.”

This mentality is not wrong. But there are smarter ways to do it.

Like what Ewen has done, instead of selling the product directly, you can give an irresistible offer to entice people to opt-in. Once they opt-in, I rephrase, immediately after they opt-in, you can show them whatever offer that you want to sell to them. This way, you can build a list and make sales at the same time.

An important thing to note in this strategy is that you must present your offer immediately after your prospects opt-in, not via autoresponder or after a day or two. This is because if people bother to opt-in, you have already gotten their full attention. You want to continue showing them your offer when they are still with you. Once they divert their attention to some other things, it will be harder to sell to them again.

To make sure that you grab the concept behind this strategy, here’s the flowchart:

Give an irresistible offer > Opt-in > Once prospects opt-in, show them your offer (it can be an affiliate product you’re selling, a network marketing opportunity, a seminar you’re promoting or your own product) > Follow up

If you put list building as your first priority whenever you advertise, your list will eventually grow and when that happens, you can do traffic exchange with other list owners and grow your list even bigger.

Look at your advertising campaigns today and ask yourself if you are putting list building as the first priority. If you are not, you may want to re-think your strategy.