Many people are confused by the different types of advertising techniques online. In today’s blog post, my aim is to classify all the techniques into 5 main types. I will also discuss the key to success in each of them.

Ready? Here we go……

1) Content Advertising

The first type of advertising technique is content advertising. It basically uses content to draw visitors’ attention. It is the main type of advertising technique because the entire internet is made up of content (or information).

The following traffic strategies all fall under content advertising technique:

- Submitting articles to article directories
- Posting articles to Squidoo, Hubpages or Blogger
- Posting articles to your own blog or content website
- Press release
- Paid reviews at other people’s website
- Yahoo answers
- Social bookmarking at Digg, Propeller etc
- Post videos in video sites
- Posting comments in forums

In content advertising, you draw traffic from 2 sources. You either get the traffic from the website where the content is posted or from the search engine.

Existing traffic from the website is given. There is nothing much you need to do other than making sure that your content is good and your title is interesting.

The real challenge lies in getting traffic from the search engine. Your aim is to get high ranking in the search engine and direct the traffic from the search engine to your content and then to your website. This is done through careful keyword research and search engine optimization.

2) Link Advertising

This type of advertising technique typically uses a short link with some description to attract the visitors directly to your website.

The following traffic strategies all fall under link advertising technique:

- PPC advertising
- leadsleap advertising
- Classified advertising
- Submission to directories
- Link exchange partnership
- Banner advertising (image version of link advertising)
- Craigslist advertising
- Email signature

In link advertising, you draw traffic from just 1 source, that is the existing traffic from the website where your link is posted.

The key in link advertising is your OFFER.

Many advertisers expect people to click on whatever link they post. When no one clicks, they wonder why people are not responding.

Remember, people are NOT AT ALL interested in your ad. They are only interested in how they can benefit. If your ad fails to convey the idea that you have something good for them, they simply won’t click!

3) Viral advertising

This kind of advertising technique is similar to word of mouth advertising in the offline world. The idea is to encourage your existing traffic to bring more traffic to your website.

The following traffic strategies all fall under viral advertising technique:

- Offer your products’ affiliate program, including finding joint venture partners
- Place a “Tell-a-friend” script on your website
- Distribute viral screensaver, software or ebooks

Success in viral advertising depends a lot on your ability to create a buzz in your community. You need to package your product into something that is unique and interesting so that people are interested in spreading the words for you. Viral advertising can hardly work for a “me-too” product.

4) Incentivized advertising

The forth type of advertising technique is incentivized advertising where the traffic is rewarded to visit your website.

The following traffic strategies all fall under incentivized advertising technique:

- Traffic exchange programs
- Auto-surf advertising
- Paid to read advertising
- Safelist advertising

Success in this type of advertising depends mainly on your offer and the way you present it. Most advertisers who fail either do not have a good offer or they fail to deliver the benefit of their offer across to the target audience.

5) Obtrusive advertising

The last type of advertising technique is obtrusive advertising where the traffic is forced to view your ad. The most typical examples are popup and popunder advertising.

The first rule in obtrusive advertising is to avoid untargeted traffic, which happens to be quite common in this kind of advertising. If your ad is shown to a pool of people who are not interested in your offer, you are simply barking up the wrong tree!

If the traffic is targeted, your success in obtrusive advertising depends mainly on your offer and the way you present it, similar to incentivized advertising.

Final note……

As you can see, online advertising is not as complicated as what it seems to be. I hope that by understanding the main types of advertising techniques, you can be better prepare your advertising campaign. All the best!

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After reading my previous post on  The Truth About Creating A Passive Income Online, someone asked me this question, “Can Blogging Create Passive Income?”

To answer this question, first of all, we must understand what is blogging.

To me, blogging is just another traffic strategy, something like article marketing.

Assuming you have not done anything to your blog, no link, no promotion, no JV, a blog post is just another piece of content lying somewhere on the net. If you’re lucky, someone may find the post through the search engine and read it. If not, it will just be another digital dust.

When the gurus tell you that you can make money from blogging, what he is really saying is you can make money by leaving tons of ‘content footprint’ on the net. The more ‘content footprint’ you have on the net, the more traffic you are likely to attract.

(Sidenote: That’s the reason why I started leadsleap Blog - to create a large content footprint so as to attract more traffic and benefit our members who show their ads in this blog.)

As I’ve said, blogging is just another traffic strategy. It’s what you do with the traffic that determines whether you can create a passive income from it.

So can blogging create passive income? My ‘immediate’ answer is - it depends on what you do with the traffic to your blog.

Blogging Myth 101

Many years back, when the idea of internet marketing first started, there was a myth that says “Built it and traffic will come”. ‘it’ refers to a website.

People started building different kinds of websites, only to realize that their websites are only visited by ghosts.

Years later, history repeats.

The concept of blogging was introduced and everyone starts to blog. The myth now becomes “Blog and traffic will come”.

People started to blog about different things under the sun, only to realize that they are just talking to themselves.

So can blogging create passive income? My ‘better’ answer is - it depends on whether you can generate ‘passive traffic’ to your blog and what you do with the ‘passive traffic’.

What Should You Do With The Traffic So As To Create Passive Income?

Assuming you know how to generate passive traffic to your blog, the next challenge is how to monetize the traffic so that you can earn passive income.

Here is what you can do:

1) Sell advertising space

Unless you have a very popular blog, chances are no one will advertise directly with you. The easiest way to start selling your advertising space is by putting Google Ads on your blog.

As your blog becomes more popular, you can find your own advertisers and earn more.

2) Sell affiliate products

I’m not talking about selling ebooks. If you want to build a passive income, you should promote products or services that can earn you recurring commissions.

Some examples are web hosting services, autoresponder services, network marketing products and membership programs.

For non-internet marketing niche, try to promote membership programs that can generate recurring commissions for you every month.

3) Sell your own products

Eventually, you want to sell your own products through your blog, preferably a membership program so that you can build another recurring income.

Selling your own product has another advantage because you can recruit affiliates and generate more traffic to your blog.

4) Position your blog as a brand

This is the ultimate thing you should do with your blog to create long term passive income.

Do you know why companies spend so much money on branding? Because people prefer to buy from brands that they are familiar with.

Once your blog becomes a brand by itself, every other things will fall into places. Your traffic will increase beyond your wildest dream. Advertisers will be queuing to pay you. Your sales will soar. And more importantly, you can employ people to produce the content.

This is when your blog truly becomes a passive income source for you.

just testing tweetmyblog

In this blog post, I’m going to share my answer to the following question:

“If you were to start from scratch with NO list, NO JV partners in your niche, and all you have is $100 capital, what would you do to start making sales for your niche membership site within just 15 days?”

Before I answer this question, let me state my assumption.

I’m assuming that you already have a niche membership site and you can make some modifications to your website to accommodate the marketing plan that I’m going to tell you.

Ready? Here we go……

If I have a niche membership site, with no list, no JV partner and only a hundred bucks……

1) I’ll go to Clickbank and see what kind of ebooks people are buying in my niche.

2) I’ll think of a topic that complements (not competes with) the popular niche ebooks sold in Clickbank.

What I’m going to do is to turn that topic into a special report that people are willing to buy.

It is important that you don’t write something that compete with the popular ebooks sold in Clickbank. You will see why later.

3) Since I only have $100, I’ll have no enough budget to outsource but to write the report myself. So I’ll spend 2 solid days to write a report on the topic that I’ve researched.

I am planning to sell the report for just $7.

4) On day 3, I’ll spend 1 day writing a powerful sales letter to sell my new report.

In the sales letter, I’ll include my niche membership site as a free bonus, i.e. those who purchase the report will get 1 month free membership to my niche site.

5) Day 4 is a technical day. I’ll have to spend the whole day to integrate the sale of the report and the one month membership trial together. (If you are not a technical person, you can outsource this job to a freelancer at GetAFreelancer.com for $60. This was what I used to pay before I figured out how to do it myself.)

6) Day 5 onwards is all about marketing.

First, I will go to Clickbank and find all the best selling authors in my niche. I will then contact them with my JV offer.

My JV offer is that I will give them 100% commission for the $7 report that they sell. I will also give them 50% commission on all the future sales generated from my membership site if their leads stay on my membership site after the one month trial.

Since my report actually complement the ebooks they are selling, there is a high chance that they will be interested to promote the report to their customers and lists.

Next, I’ll go to the top bloggers in my niche and contact them with the same JV offer.

With 100% upfront commission and 50% recurring commission in the future, I’m pretty sure that a handful of the bloggers in my niche will take up the offer.

7) Finally, my job is to overdeliver to my members so that they will stay on my membership site for as long as they can.

The entire plan actually costs me $0. But if you have $100, you can spend it on outsourcing certain tasks such as system integration.