Building Residual Income

I’m quite sure that you have constantly been bombarded with offers from different internet marketing gurus asking you to buy their products or other guru’s products.

The problem is, every product looks good. Even if you have money to buy all of them, you wouldn’t have the time to study them!

The secret, my friend, is to be selective in which guru you listen to.

Let me share with you a little experience of mine:

Some time ago, someone called me on my mobile phone asking if I was interested in making an extra $50,000 in the next three months.

Well, I bothered to answer that call because she was calling from an internet marketing guru’s office. I know that guru and I’ve purchased some high ticket items from him. That’s probably the reason why they have my number in the first place.

So I told her, “Yes, I’m interested.”

She went on to sell me a coaching program from another guru, whom I have not heard before, in a tactful and professional way and frankly, I was impressed.

Before deciding on whether to buy the coaching program, the first thing I did was to Google for the name of this guru and find out how he makes money.

Based on my research, this guru is a national speaker in the self-help industry. He has written many books and been featured in the national TVs. (I don’t know him because I live in Singapore, not US.)

If you remove all the bells and whistles, this guru basically makes money conducting seminars and coaching programs teaching people how to be successful.

I have no intention to become a speaker, nor am I interested to start any coaching program. So whatever experience that this guru is irrelevant to me.

What I’m try to tell you is don’t blindly listen to a guru simply because he is famous. Look behind the scene and find out what he does for living.

If what the guru does is what you envision to do, by all means, listen to everything he says. Or else, that guru is NOT your guru.

Get what I mean?

Let me give you another example.

A few years ago, I got into a membership coaching program by another internet marketing guru, Mark Ling. I invested in his program because he makes millions from Adsense and Clickbank by building little content websites in all kinds of niches that he knows nothing about.

That was what I envisioned myself to be doing and therefore, I got into his program and learnt everything he taught.

Speaking of him, the same membership that I was subscribed to is now free. I highly recommend you to <a href=”http://www.leadsleap.com/go/15596″ target=”_blank”>get into the membership because there are tons of videos and tutorials that I used to pay to view.

<a href=”http://www.leadsleap.com/go/15596″ target=”_blank”>Click here to get instant access to the free videos and tutorials that I paid to view.

That’s all for today. Remember, the next time you see an offer from another internet marketing guru, ask yourself, is the way that guy makes money the way you want to make money? If the answer is ‘no’, don’t waste your time on that offer.

This is an article about “Add-on domain vs Subdomain vs Subdirectory”. It’s a reply to a member’s question.

Here’s her question:

“Hi Kenneth, just like to know exactly what is the difference between an add-on and a sub domain, and what do you use each one for? I know you can host several different websites, or pages but, which do you use for what?” - Glenda

Hi Glenda, an add-on domain is a new domain, such as domain123.com, domain456.com, domain567.com. You have to buy a new domain name whenever you want to add an add-on domain to your hosting account. A sub-domain is a domain derived from your existing domain. Let’s say your existing domain is domain123.com, you can have unlimited sub-domain such as abc.domain123.com, xyz.domain123.com and so on.

Whenever you want to start a new project, there are 3 types of website structure you can consider.

1) A brand new domain (i.e. an add-on domain)
2) A subdomain
3) A subdirectory (simply a sub-folder of your domain)

If you are starting a new project in a completely different niche, it’s obvious that you should buy a new domain and host it as an add-on domain. But if you are starting a new project in the same niche, you will have to think which of the 3 structures above you should adopt.
Let’s say you have a website called esuccessonline.com, and you are thinking of starting a blog related to online success, you have 3 options to structure your new blog.

1) A brand new domain - you can call it esuccessonlineblog.com
2) A subdomain - you can call it blog.esuccessonline.com
3) A subdirectory - you can call it esuccessonline.com/blog

Below are some issues you should consider when deciding which option to choose.

1) From SEO perspective

If your original website esuccessonline.com is already well established, with a decent PR, you may NOT want to start a brand new domain just for your blog. This means option 1 is out.

If you use option 2 or 3, you can pass the credibility of your original domain to your blog, which is in either a subdomain or subdirectory. This will help your new blog and subsequent blog posts to get ranked in the search engines faster and better. Also your new blog content will help boost your original website. So it’s a win-win situation.

2) From branding perspective

If you plan to brand your blog in the future, then you should start a new domain called esuccessonlineblog.com. In general, as long as you intend to brand your new project as a new entity, it’s always a good idea to register a new domain for it.

3) “Expandability” issues

If you envision that your blog is going to be very big and it may require a lot of server resources, then it may be a good idea to start your blog in a new domain or subdomain, not a subdirectory.

To understand why, let me explain the technical difference between a subdomain and subdirectory. A subdomain can be technically treated as a new domain, in the sense that it can be hosted separately from its root domain. This means you can have blog.esuccessonline.com and esuccessonline.com hosted on different servers. But this cannot be done for esuccessonline.com/blog.

As such, if you expect your blog (or whatever new project you have) to consume a lot of server resources, your current server may not be sufficient to satisfy your needs. In such case, if you start your new project in a new domain or subdomain, you can always host it on another server in the future.

One good example is Google.com. Google.com is a brand. Everything it does must enhance its brand “Google”. So when Google started Google Map, which obviously requires a lot of server resources, it only has 2 choices. Google can either call it GoogleMaps.com or maps.google.com.

And you should know their decision. It’s logical to make that decision too. They call it maps.google.com.

4) To boost your Alexa ranking

More and more people, especially in the internet marketing niche, look at the Alexa ranking of a website as a means to gauge the credibility of the website. So if you want to boost the Alexa ranking of your website, it may be a good idea to put all your projects under one domain. This means you can either use a subdomain or subdirectory.

Take Google and Yahoo as a case study. Google names its international websites in separate domains, such as google.com.sg, but Yahoo names its international websites as a subdomain, such as sg.yahoo.com. The result is yahoo.com is now ranked #1 in Alexa ranking. I believe if Google were to consolidate all its international websites under google.com., it should rank #1 in Alexa ranking.

The Conclusion?

There is no conclusion. It really depends on what you want to do now and in the future. New domain costs money but it looks professional. Subdomain is free and it’s technically as flexible as a new domain, but it’s not as professional. Yet, if you want to create a mega website like Google.com, subdomain can give you a lot of leverage. Subdirectory is the simplest option for website structuring. If branding and server requirement are non-issue, it’s always easier to just use a subdirectory.

This is an article to show you the fastest way to get top 10 in the search engines for your own website. This method always work, especially for keywords with low competition. But there are some factors you need to consider before using it.

Ok, here is the method in summary:

Simply use the keywords that you want to rank for as the domain name of your website.

For example, if you want to get top 10 rank for “migraine headache relief”, you can name your website as one of the followings:

migraineheadacherelief (.com, .net or .org)
migraine-headache-relief (.com, .net or .org)

If those domain names are not available, you can add a prefix or suffix such as my, site, guide etc. For example,

mymigraineheadacherelief.com
migraineheadachereliefsite.com
migraineheadachereliefguide.com

The idea is to include the keywords in your domain name.

Before using this strategy, there are some issues you should consider:

1) It’s not a loophole

This method works for competitive keywords. If you don’t believe, search for ‘acne’ and see which website ranks top.

But this method is NOT a loophole.

You still need to build links into your homepage.

The only difference is you need lesser links compared to websites without the keywords in the domain names.

This brings us to the next important point - keyword research.

2) Keyword research

The more competitive the keywords, the more links you need and the longer time it takes for you to get top rank for that keywords.

As a start, it would be a better idea to aim for less competitive keywords.

How do you know if a keyword phrase is competitive?

Simple. Below are my personal checklist:

i) Google search result for that keyword phrase should have less than 500,000 results.

ii) Some of the webpages in the top 10 results should have a PR less than 3.

iii) Some of the webpages in the top 10 results are internal pages of Squidoo.com, Hubpages.com, Blogger.com, Ezinearticles.com and/or Buzzle.com.

If I found a keyword phrase that satisfies all the 3 criteria, plus the keyword phrase has a good demand, I know that I’ve found another gold.

3) Branding

If you think domain name such as migraineheadacherelief.com looks ugly, you are absolutely right!

But if I am creating an affiliate site or Adsense site, I don’t really care whether my domain name looks professional.

If I’m creating a website that requires some form of branding, I may have to give this trick a pass. Alternatively, I will try to include as many keywords as possible while making sure that the domain name looks professional.

Today we are going to continue our discussion on how to create an online business using the free leadsleap M.Y.O.B List Builder Script.

Let’s recap what we’ve discussed so far…

In our previous discussion on What Are The Steps In Creating An Online Business, I told you that there are only 3 steps in creating an online business. They are:

1. Choose an online business model
2. Create a website to deliver the model
3. Promote the website.

Out of these 3 steps, the most important step is Step Number One, choosing an online business model.

Your online business model can make or break your entire business. It determines whether you’re struggling to make ends meet or prospering everyday.

I’ve also showed you a powerful business model that can help you to build a list and make immediate cash at the same time.

I need to emphasize the importance of making immediate cash. The cash is not for you to keep. It’s for you to fund your expansion plan and advertising costs.

Recently someone come out with a new term called “Funded Proposal”. The idea is to build a list and entice your new prospect to purchases a low cost product. The profit from this initial sale is used to cover your marketing cost, which means the prospect has essentially paid for itself to be on your list.

The idea of a funded proposal can easily be achieved with the M.Y.O.B List Builder Script.

In another previous discussion on How to Create Profitable Business Ideas, I have shown you how to create an irresistible one-time-offer. If you combine the idea into the script and putting everything together, you will build yourself a powerful “fully funded” online business.

Ok, enough recap.

Today, I want to show to how to structure your online business. It can be a little technical, but it’s important.

When you create an online business, you have to make sure that your business model is created for different traffic sources. The reason is obvious - you want to get traffic from as many sources as possible.

First, you must understand that different traffic sources are good for different business models. Say if you have a blog, you can’t really use traffic exchange or PPC advertising to drive traffic there. Well, technically you can, but you are not keeping the traffic. The traffic will simply ‘flow through’ your blog.

Or if you have a squeeze page, you can’t really get much traffic from the search engine because there are very few keywords you can optimize with just 1 squeeze page.

So when you create an online business, you have to take a multiple prong approach. Here’s my “Best Of Trio” proposal:

1) Install the M.Y.O.B. script as the home page.

This is your main offer page where you give away a “too-good-to-reject” offer.

You can promote this page with almost any traffic generation methods, from PPC advertising, traffic exchange all the way to article marketing.

2) Install a wordpress blog under a sub-directory, say yourdomain.com/blog.

This blog serves two purposes:

i) It will eventually become a magnet to the search engine traffic.

ii) It’s a great way for you to communicate with your list and build rapport.

3) Start your own affiliate program.

With the M.Y.O.B List Builder Script, you can easily run your own affiliate program. Having your own affiliate program is important because it allows you to leverage on another powerful traffic generation method, i.e. viral marketing.

For example, you can get the Master Rebranding Rights to Affiliate ID Manager and give it to your affiliates. They in turn will give it away to other people in an effort to make some affiliate commissions and promote their other programs at the same time.

I hope you can now see that with the Trio working together, you will be able to get traffic from almost every traffic source available online. This is my proposal of how everyone can create an online business, especially a “built-to-last” and “profitable-from-the-start” online business. Set up your own Trio and start your own online business today!

I think it is “timely” that we talk about how to create profitable business ideas for your online business.

Why is it timely? Here’s why…

On Wednesday, I released our brand new List Builder Script, free for all leadsleap members. Shortly after the release, I received many emails from members asking what are the business ideas that can be used with the script.

Now, technically speaking, the script can be used for any niche and any business idea. The only problem is some business ideas may be more profitable than the others.

So in today’s blog, I’ll show you how to create profitable business ideas.

First, you have to decide which niche market to focus on and whether the niche is profitable.

If I were to start another online business tomorrow, I will have to make sure that……

1) The market has an ongoing supply of new products that I can promote.

2) People’s interest in that niche do not change too quickly. For example, I will not use the List Builder Script to build a business around “spyware removal” because once I provide them with the solution, they are not likely to want to hear from me again.

3) People in the niche are always craving for more information.

4) There are many affiliates in the niche that I can contact and JV with.

5) There are established websites where I can find lots of people interested in the niche. This is to ensure that I can easily find targeted traffic for my new business, through advertising or striking deals with the webmasters.

Examples of good niches are internet marketing, stock trading, forex trading, body building, holistic health and personal improvement.

If I found a niche that I see a potential in, I will ask myself 2 questions.

1) Can I find/create a useful product to giveaway?
2) Can I find/create a high value product to sell?

1) Can I find/create a useful product to giveaway?

In some niches, you can find some PLR products that you can give away. This is by far the fastest way to kick start your online business.

Another way is to create your own product, which may not be difficult at all.

The trick is to create something that is useful to the people in the niche.

Here is one idea that I just think off my head.

For example, You can create an ebook called “Online Scam Report - A complete list of scam (or near scam) programs you should avoid before you become the next victim”. Just go to Google.com and search for “scam”. You will be able to find websites discussing about different scam programs. Your job is to compile those programs into a book or if you are lazy, get a freelancer to do it.

2) Can I find/create a high value product to sell?

This is an important part in making sure that your business idea is profitable.

A profitable business idea should be able to help you generate immediate profit so as to fund your future expansion and cover your advertising costs.

This can easily be done with the One-Time-Offer feature in the free leadsleap List Builder Script and a powerful strategy that I’m going to share with you now.

The idea is to create a high value product worth thousands of dollars, write a sales letter that looks as if you are going to sell it for $197, and offer it for $9. This idea has never failed to work!

If you are in the internet marketing niche, the easiest way is to compile a huge package of PLR and MRR products that worth thousands of dollars.

Alternatively, you can create a high value product on your own.

For example, I’ve seen people giving away 1 website template and offer 10 website templates for $5 as a one time offer. This is a good and profitable business idea because website templates have high perceived values. At a great offer of $5, you bet a lot of people will bite.

Creating profitable business ideas is not rocket science. Once you can identify a profitable niche, all you have to do is to think of something useful to giveaway for list building purpose and something of high value to sell it cheap for immediate profit. Together with other backend sales, it is almost guaranteed that you’ll have a profitable business in both the short run and long run.